Supporting Local: Why Collaborating with Small Businesses is the Key to Unique Corporate Gifting This Holiday Season

Gaurav Bhagat, Founder & Managing Director, Consortium Gifts

A Shift Towards Personalization
As the holiday season approaches, companies like Consortium Gifts are turning to local artisans for corporate gifts that stand out. This growing trend offers unique, handcrafted products while strengthening local economies and enhancing supply chain resilience.
The Importance of Unique Gifts
While traditional corporate gifts like branded merchandise and gift baskets remain popular, the demand for personalized and meaningful presents is on the rise. Collaborating with small businesses allows companies to access a diverse range of unique products, giving gifts that truly resonate with employees and clients.
 Economic Impact on Small Businesses
Recent studies indicate that many small and medium enterprises (SMEs) are at risk, with 20% reporting closures in mid-2022. The festive season is crucial for these businesses, as a significant portion of their annual revenue is generated in the final months of the year. By partnering with local artisans, companies can play a vital role in sustaining their communities.
 Strengthening the Supply Chain
Working with small businesses can bolster the supply chain. By decentralizing production, companies can mitigate risks associated with global supply chain disruptions, promoting a more sustainable and resilient network. These partnerships also foster innovation, as local businesses often provide flexibility and customization that larger suppliers cannot.
 Navigating Challenges
However, challenges exist, including limited production capacities. To ensure a successful collaboration, companies like Consortium Gifts should prioritize clear communication and planning, setting transparent budgets and timelines.
 Conclusion: Embrace Unique Gifting
As the holiday season draws near, companies are encouraged to explore the benefits of collaborating with local businesses. By doing so, they can elevate their gifting strategy and contribute to a thriving local economy. This year, think outside the box and give gifts that reflect both uniqueness and community spirit.