In the fast-paced world of digital marketing, Manish Chauhan stands out for his innovation and hard work. This digital marketing consultant from India has not only built a thriving business over the past decade but has also played a pivotal role in digital marketing education, impacting thousands of lives.
Eleven years ago, Manish started on a quest to redefine how businesses navigate the digital sphere. What started as a partnership born of shared passion at a startup event in Gurugram has blossomed into Panache Softech, a cornerstone of digital marketing excellence. Today, his ventures, including Hikemytraffic.com and Digitalaka, stand tall as pillars of innovation, while PIMS continues to mold aspiring marketers into industry leader.
From Engineering Graduate to Entrepreneur
Manish Chauhan‘s journey began like many others—with an engineering degree and a conventional job. However, the 9-to-5 grind didn’t resonate with his entrepreneurial spirit. Determined to carve out his own path, Manish attended a startup event in Gurugram in January 2013, where he met Durgesh Mishra. Both recent graduates with a shared passion for digital technology, decided to join forces and launch Panache Softech.
Panache Softech quickly made a name for itself by offering tailored digital marketing services to startups, established businesses, and personal projects. Their innovative strategies and commitment to excellence set them apart in a crowded market. Today, Panache Softech encompasses several successful ventures, including Hikemytraffic.com for digital marketing services, Digitalaka for bulk email marketing, and PIMS, a digital marketing institute.
Achievements and Growth
Under Manish’s leadership, Panache Softech has achieved remarkable success, generating millions in revenue. Their dedication to client satisfaction and innovative solutions has fostered a loyal customer base and driven financial growth. Beyond business achievements, Manish’s commitment to education and empowerment has left an indelible mark on the industry.
Manish has partnered with over 50 colleges and universities, conducting workshops and seminars to educate students about digital marketing careers. Through these efforts, he has reached more than 25,000 students, both online and offline, sharing his expertise and igniting a passion for digital marketing in the next generation.
Lessons from a Digital Marketing Leader
Having served as the CEO of Panache Softech for 11 years and conducted over 15,000 training sessions at PIMS, Manish has also extended his knowledge to over 5,000 international clients through Hikemytraffic. Recently, he shared his insights for budding entrepreneurs on LinkedIn, offering valuable lessons from his own journey.
1.The idea doesn’t matter; execution does
2.There is nothing wrong with staying small, except when you’re prepared in terms of knowledge, finance, and mental readiness to expand.
3. Starting a company at the age of 35 with a wife and 2 children is challenging (except in exceptional cases).
4. Always take calculated risks.
5. Patience and persistence are the keys to long-term survival.
6. Technology is changing very fast; you will have to plan for your next 5 years. Collaborate, don’t compete.
7. Money is not everything but can solve many issues. Good health is true wealth, a timeless treasure.
8. Prepare for tough days; financial planning is crucial, especially during uncertain times like the pandemic.
9. Don’t trap yourself in the valuation game. Focus on Revenue & profitability.
10. Our job is part of nature’s ecosystem; avoid a superiority complex.
11. Self-made” individuals don’t exist. It shows arrogance. There is a team, Partners, parents, well-wishers, and your network who help you achieve your dream.
12. Think Global!
13. Surround yourself with a supportive network.
14. Continuous learning is a lifelong asset.
Inspiring the Next Generation
Manish Chauhan’s journey is a shining example of what can be achieved through ambition, teamwork, and relentless effort. His innovative ideas and leadership have not only propelled his businesses to great heights but also inspired countless young individuals to pursue their own entrepreneurial dreams.
